Forrester’s “The State of Consumers and Technology: Benchmark 2016, US” report that examines attitudes and behaviors that shape consumer technology adoption. Here are some highlights:
Note: This report covers adult online usage only, meaning Generation Z (b. 1995-2012) was not factored in.
Device use is on the rise
In the first half of 2016 (with Year over Year change):
75% uses smartphones (+5%) | 52% use tablets (+6%) | 32% use internet-connected TVs (+7%)
Generation Y is quickest off the mark in adopting new technology, and the most likely to make use of available devices.
85% use smartphones | 67% use tablets | 42% use internet-connected TV.
Android is more popular than iPhone
While Gen Z smartphone users favor iOS, older consumers prefer Android, making its device adoption slightly higher: 50% of all US smartphone users use Android, 41% use iPhone.
Facebook is the most frequently visited website (daily use)
54% - Facebook | 27% - YouTube | 16% - Instagram | 15% - Twitter.
Gen Z is the leading age group for Facebook, YouTube, and Snapchat usage.
The majority of adults consume content online (with year over year change)
84% read media content (news, magazines, blogs) online (+5%)
80% watch TV, film, or video online (+10%)
67% listen to the radio online (+8%)
Gen Z (96%) edges out Gen Y (94%) for consuming the most TV shows, films, or videos, but Gen Y (96%) consumes more online news, magazine, and blog content than Gen Z (94%).
Adapted from posting by ITonline.com | Image Credit: Pexels